Interview with Juan Herrera, Vice President, Dispute Resolution Programs, BBB National Programs

In 1975, Congress passed the Magnuson-Moss Warranty Act, designed to inform consumers about the products they buy. One of the key features of Mag-Moss, as well as with state “lemon laws,” is a requirement for consumers to use a manufacturer’s designated arbitration program before litigating, as long as the manufacturer’s…

Q&A with Chris Angell, VP of Marketing and Demand Generation, Wiser.com

Over the last 10 years, B2B Marketing has become more rote and with less soul. Meaning, the science of marketing is consuming disproportionate Mindshare of B2B Marketers.

“Because everything is measurable, there’s an intense focus on demand gen models and the related financial outcomes rather than on the customer and…

Q&A with Nancie McDonnell Ruder, Founder and Managing Partner, Noetic Consultants, Author of Jack and Jill Went Up the Hill: How Senior Marketers Scale the Heights Through Art and Science

There is a Stoic saying that says, “nothing exempts you from hard work”. Meaning, the Stoics believed that even the gods still needed to work because there is good fruit in the labor. And that is especially true during a global pandemic. In fact, for most successful marketers, the pandemic…

How the Pandemic Shaped the Current Sales Environment

The Covid-19 pandemic has changed life for many of us in ways we could not have foreseen. For many of us, that has meant social isolation and lots of Zoom meetings. Being the resilient people that we are, most of us have learned how to manage this “new normal”. But…

Books That Entrepreneurs Read

Welcome to another edition of Good Reads, the blog post where I share book recommendations from my recent interviews with entrepreneurs. While this is by no means a definitive list of what books entrepreneurs read, it does provide some insights into how their minds work.

I have curated the recommendations…

The National Advertising Division Celebrates 50 Years

Part of BBB National Programs since 2019, the National Advertising Division (NAD) was established in 1971 in response to growing American consumerism and Government pressure to regulate the advertising industry. Preferring self-regulation to Government oversight, advertising industry leaders adapted the British model for self regulation forming a two tiered system…

Clint Perez

Marketing and Technology Enthusiast. Native Washingtonian. Former Best Buy, LivingSocial and Neustar.

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